Air China led its inaugural sponsorship at CTW China 2017, coming in at the highest tier as Diamond Sponsor. The exhibiting airline made its presence felt through a hosted luncheon for select corporate travel buyers, panellist session at Forum 4A: Changing Dynamics of the Buyer and Supplier Partnership, and further extended their brand via co-located MICE event IT&CM China 2017.

China’s exclusive national flag carrier and Star Alliance member made the decision to participate based on the additional targeted engagement platforms CTW China avails to corporate brands and organisations in helping them achieve the most out of their investment, such as branded functions, speaking slots, and strategic logo placements, amongst others.

Elaborating on the value of these functions as the driving force behind their sponsorship, Cui Hongqiang, Deputy General Manager, Marketing & Sales Center Eastern China, Air China Ltd, «Being a panellist at the CTW conference sessions puts Air China in the position to discuss in-depth, the changing dynamics of the buyer-supplier relationship from a supplier’s perspective, improve our communication and corporation while keeping abreast of the needs of corporate travel buyers. With more targeted engagement, not only could we foster more personal communication with buyers, but also promote Air China’s brand image, products, and services to a desired audience».

Through their hosted luncheon, Air China also took advantage of the opportunity to establish connections with would-be buyers and build relations with new attending corporate travel managers to CTW China 2017.

Host representative, Yan Jun, Key Account Marketing, Sales, Air China Ltd, «Our CTW China experience has been really good. Our hosted luncheon in particular drew in the corporate travel buyers we wanted to meet and allowed us to present our new product line and exciting developments. This is an opportunity that we don’t want to miss and we’ll definitely like to organise engagements like this again».

As China’s major award-winning airline and a top 500 global brand, Air China believes their foothold on the travel and aviation industry has managed to impact the corporate travel ecosystem at CTW China 2017 through their years of experience in ground transportation support and customer management as suppliers while inculcating deeper relationships with industry elites and potential buyers.


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