Dubai has officially welcomed one of its largest ever incentive groups, with more than 12,000 visitors from over 100 countries worldwide arriving for the Forever Global Rally 2017, taking place 2-11 April. Dubai Business Events, the city’s official convention bureau, successfully won the bid in 2015 to host USA-based Forever Living’s annual trip in partnership with a number of local stakeholders, including Dubai World Trade Centre (DWTC), Emirates and other key suppliers to the tourism and hospitality industry.

The Forever Living Global Rally builds on the attractiveness and growth of Dubai as a destination for large incentive groups, as first demonstrated by Dubai hosting NuSkin in 2014.

Forever Living markets and sells aloe vera-based health and wellness products through a direct selling structure and visitors in this month’s group include Forever Living business owners from around the world, as well as top executives, employees and their families.

As part of the Forever Global Rally 2017, engaging workshops and events were held at Dubai World Trade Centre on 7-8 April, where announcements regarding new product launches were made, and the company’s financial results were disclosed to members and Forever business owners from around the world. Apart from annual sales meetings and networking events, the Rally also offers the opportunity for attending visitors to truly discover Dubai, experiencing the city’s superior hospitality offerings, as well as the diverse range of leisure activities that Dubai is world-renowned for.

Management of operations for the Forever Global Rally 2017 has been undertaken by Arabian Adventures, one of Dubai’s leading Destination Management Companies and part of the Emirates Group. Arabian Adventures has played a vital role in creating tailored itineraries for the visiting group, as well as handling the logistics surrounding each activity. From VIP group desert safari experiences to gala dinners, networking events and workshops, Arabian Adventures has worked in close collaboration with Dubai Business Events, and key stakeholders such as Emirates and Al Habtoor City to ensure seamless operations and an unforgettable experience for each attending visitor.




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