You are an event manager. You’ve just received a brief from a customer and you have a list of inquiries to check out. All mandatory. All paramount. All must-have.

Now imagine you are organizing that event and you can do it quickly, with as less problems as possible. Imagine working with a system that allows you to book around the world through a dedicated site. Imagine customized meeting rooms, with 3D technology, lights and led systems, latest generation audio systems already hanging and halls wired up to the mixer outputs, Barco projectors already installed with which technicians will only have to interface, just connecting them with their systems instead of transporting quintals of materials by aircrafts and ships.

And then imagine organizing meetings both before and during and after the event to optimize costs, reports, final balances. But above all, imagine a meeting with null km food, focusing on both the new light-calories trends and any intolerances, such as a kitchen designed to be gluten-free. And of course, the carbon foot print certification. And what about the meeting rooms? Well, flexi of course. To easily move sofas, chairs and tables, to change set-ups and make them easier, to allow coffee breaks in the halls, maybe while playing billiards or table football.

A dream? Or a nightmare for those who are afraid of giving up their role? No. It is simply the forthcoming future, already actual in many hotels of a well-known Spanish chain which has been in the market since 60 years.

All these are innovative examples for an industry statically entrusting agencies with tasks and responsibilities for everything.

The market, however, will soon get renewed with this novelty, which will require agencies and industry managers to talk together. On one hand it will simplify the work, on the other it will request an increasing knowledge of facilities and procedures. You bet that sooner or later other chains will live up to this style not to be cut off of the market. And event managers, instead of fearing the future ahead, will need the wisdom of studying the news to propose tools and devices complying with both budgets and customer needs.

Just as robots in factories don’t replace human intelligence, these novelties will be likewise the viatic to change the events industry and drive it to a scenario where routine will be entrusted to product knowledge and creativity in using tools will make the difference.


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